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Skyrocket Your Small Business Growth with These Must-Have Social Media Tools

must-have social media tools

Have you ever thought, ‘why my competitors are benefiting Social media while my Small business page is struggling’? Are you distressed by the array of social media tools available and cannot decide on which ones will be of most importance to you? Let’s in this article look at how to skyrocket your small business growth with these must-have social media tools.

You’re not alone. Though, due to the rapid advances in technology and advancements in social networking, small businesses are struggling to find a way to differentiate itself for consumers.

But here’s the good news: it also indicates that you do not need to spend a large amount of money whether from the organization’s general pool of funds or from a special marketing fund which is often lacking.

If you get the right equipment, however, you can easily keep things orderly, extend your efforts, and transform your social media into the growth engine you seek. It will also interest you to read how to create exclusive social media marketing tactics with AI.

In this article we are going to discuss about these essential Must-Use Social Media tools for take your small businesses to new heights. Below we explain what each of them does, why it’s important, and how to master them. Thinking you are, are you ready for having a better social media engagement? Let’s dive in!

The Power of Social Media for Small Businesses

Now, I think before we go in the tools, let me briefly explain why social media is important for small business. This means that while it may not be as effective as the typical marketing communication channels in terms of reach, engagement, and cost, social media is highly effective for the following reasons. Here’s why you should care:

1. Massive Reach: Facebook alone exceeding 2 billion active users, and adding Instagram, Twitter, and LinkedIn have more than 3 billion active users each. What this means is that your target clients are already present within the same platforms waiting for them to connect with your brand.

2. Engagement: Engaging and communicating with the fan base via social networking is a unique opportunity to create a loyal fan base that could only be achieved through social networking.

3. Cost-Effective: Most of the social media tools and techniques are cost effective or often cost free and therefore business entities, even those operating within limited capacities, have easy access to them.

4. Data-Driven: Most of the social media outlets help market the product to the customers through guiding one on the best ways and actions to take that will suit the customers best.

However, it means the difference between striking the right balance in your social media use and misusing them. But doing so without the proper knowledge and equipment can become very strenuous indeed. Well, on this front, we have not been left limp because our must-have social media tools are in place for Small Businesses

10 Easy Steps to Craft a Social Media Strategy on a Tight Budget

1. Hootsuite

Your perfect fit if you’re seeking the ultimate social media tool.

Why You Need It:

Hootsuite offers a complete social media suite where businesses can compose and publish posts as well as monitor mentions and DMs across a variety of social media platforms.

Key Features:

– Scheduling: Organize yourselves in advance so you are not caught up in unavoidable situations where you are unable to post and/ or reach a lot of people on the site.
– Monitoring: Be able to monitor the short-term activity, including the mentions, comments, and messages, to respond to your audience quickly.
– Analytics: They provide a perfect opportunity to understand the effectiveness of the particular post, post type, or any other aspect of your social media presence.

How to Use It:

First and foremost, you should link all of your social networks to your Hootsuite account. Organize a week’s schedule at once and plan what content you want to publish for the coming week. To check on this, create monitoring streams for your brand name, keywords, and competitors.

Be sure to check the analytics often and assess the results in order to effectively modify the plan of your campaign according to its success.

2. Canva

There are millions of bloggers and content authors around the globe who can use Canva to produce attractive visuals that support their message swiftly and effortlessly.

Why You Need It:

A simple truth is that in social media one relies on graphics and eye-catching designs. Even if you do not possess any designing talents, Canva offers you a platform you can use to make great images.

Key Features:

– Templates: TOG is home to over 3,000 templates that can be used for any posts, stories, ads or anything you can think of.
– Drag-and-Drop Interface: This can allow any extra text or images and other features to be easily incorporated into the designs.
– Brand Kit: Always have the website’s color scheme, fonts, logos etc., easily accessible to ensure brand is represented correctly.

How to Use It:

Select an appropriate template based on your chosen type of writing, fill it in and save for further use. Canva provides resizable versions of designs based on their usage; you can also resize directly on the site. This involves the post’s appearance and suggests that the visuals should be updated regularly.

3. Buffer

Some of the approaches include: Streamline Your Posting Schedule

Why You Need It:

While not as feature-rich as Hearsay Social, Buffer is another great social media post scheduling tool with simple design and great analytics.

Key Features:

– Queue: Some features include: adding of posts to a queue and Buffer will post them at certain times most appropriate for them.
– Content Curation: Promote comp’s content by finding relevant content and sharing it with the target customers.
– Analytics: Monitor the reaction of your post and work out necessary changes for the next step.

How to Use It:

First thing that you should do is add the social media accounts that you want to use the Buffer for to it. Organize your posts with a schedule dedicated for each social media platform in which it resides in.

You should go back to your Buffer and look for something to share choosing contents that are relevant to your brand. When reviewing the analytics, one should identify the posts which has the largest number of users engaged.

4. BuzzSumo

Explore New Content and Users

Why You Need It:

There are key components of BuzzSumo enabling you to search for topics and influencers based on your industry, putting you ahead of your competitors.

Key Features:

– Content Research: Find articles that are more shared than any other content on the topic of the choice.
– Influencer Identification: Look for people who can help you publicize your intended message.
– Alerts: Be alerted the moment your brand or keywords are talked about.

How to Use It:

Use BuzzSumo to search the internet for topical content and do the same with your keywords. Promoting your message in the social networking sites needs endorsers and you should try to engage them for the endorsements.

Organize the updates to ensure that you keep abreast with the trends affecting your industry or niche as well as try to follow your brand on social media.

5. Later

Master Instagram Marketing

Why You Need It:

Later is designed for Instagram and it offers planning and analyzing tools for your posts as well as allows scheduling.

Key Features:

– Visual Planner: Simply drag and drop your photos making them look nice and aligned in a manner befitting of an Instagram profile.
– Hashtag Suggestions: To include hashtag with your post, try to know which one will give you better result.
– Analytics: Ensure you track the performance of your posts and rearrange the strategies to fit the new environment.

How to Use It:

Join Later with your Instagram profile and begin the process of scheduling your content. To edit your feed, use the visual planner to keep it organized as well. Replace them with other hashtags and compare the changes in your audience numbers. You can also use the analytics to better understand and eventually improve the content strategy.

6. Mailchimp

The 5th trend: integrate Email Marketing with Social Media

Why You Need It:

Mailchimp is fairly extensive and acts as an email marketing solution with the social networking option, so you can grow your audience.

Key Features:

– Email Campaigns: Designing well-crafted newsletters and delivering them on a regular basis.
– Social Media Ads: Target Facebook and Instagram with creatives for the design and launch of the ads.
– Automation: Use lead nurturing based on auto-escalation flow.

How to Use It:

Mailchimp offers forms for signing up subscribers on their website, so that you can build your list. Send targeted email newsletters to update your audience and adhere to the 5e model.

When using the social media ad, it is recommended to use Mailchimp’s ad builder for the social ads to be directed to your email subscribers. Schedule automatic emails like welcome emails, follow-ups, and any other email you expect to be sent.

Overcoming Common Objections

Now, you might be thinking, “This all sounds great, but I don’t have the time or resources to manage all these tools.” Here’s how you can overcome common objections and make these tools work for you:

Objection 1: “I Don’t Have Time to Manage Social Media.”


• Batch Scheduling: Set some time each week to plan [and] schedule all your posts through Hootsuite or Buffer, for example. In this way, the work on social media profile also continues in the background, and you do not have to spend time setting it up.

• Use Automation: Some of the features available in Later and Mailchimp, among others, are the automation functionalities that can perform monotonous task on your behalf.

Objection 2: “I’m Not Good at Design.”


• Leverage Templates: Canva also offers a wide range of templates that are visually appealing and printable even without the user having any sense of design. The best strategy is to just adapt the templates to your brand as though the latter was the former.

• Invest in Training: Make sure to invest time going through tutorials online on the basics that you need to understand about design. This will turn around and be of benefit once the image of the firm on social media has been enhanced.

Objection 3: “I Can’t Afford Expensive Tools.”


• Free Plans and Trials: All the tools listed below have free plans, and some of them include a free trial too. Try these out to know the effects it could have to your business before having to subscribe to paid plans.
• Prioritize Your Needs: Each tool probably has its strengths and weaknesses, but prioritize the most important aspects of your social media strategy and acquire the tools that will best serve your organization in those areas.

Open Loops: What’s Next?

Now, you should be able to tell social media tools every small business needs to factor in and how they are useful. However, there is more to this journey even as we draw this discussion to a close.

Finally, in the subsequent section, more comprehensive details regarding further possible uses of these tools in dealing with and preventing sexual harassment cases and promptly escalating the issue to other higher decision-makers will be provided. Stay tuned to learn how to:

1. Optimize Your Social Media Ads: Learn the best proven ways to make your ads pop on Facebook, Instagram, and any other social platform of your choice.

2. Leverage Influencer Partnerships: Discover the strategies needed for creating and maintaining affiliations with influencers with your target audiences.

3. Measure ROI: Know how to monitor social media effectiveness and the efficiency of ROI for social media marketing to guarantee organization receives benefits for the investments made.


Consequently, social networking has become the ultimate element for small businesses in the growing world. As you make use of Hootsuite, Canva, Buffer, BuzzSumo, Later, and Mailchimp, among others, you would be able to extend the extent of your visibility and effectively transform your social media activities into valuable tools for growth.

Do not be limited when it comes to the management of social media accounts as it has several complications. It is better to stick with the methods which are the most suitable for a particular enterprise and add more tools to the set later.

Just remember that whatever it is you do online has to be consistent, and you have to be active. When you are armed with the best tools and programs in place then you will be fine and on your way towards exponential growth of the small business.

It doesn’t matter if you are developing a social media presence for your small business or just looking to improve your skills; do you want to level up your game? Immerse yourself in the social media tools and get set for an exhilarating fly high into a successful business!

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